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Why We Should Revisit the Essence of Fashion Trends.
Trends have been an ongoing occurrence in the fashion industry, so much so, that a good number of report companies have been built from it. Even designers and other fashion professionals have become very heavily reliant on it. Today's long-form newsletter is a look into the intricacies of it, and why it has never been an all-round overview of the general global fashion market.
Elvis Kachi
February 20, 2024
Over the years, I have seen loads and loads of fashion trends become largely popular. Thanks to social media and high-algorithmic platforms like TikTok, the ideas of trends have seamlessly proliferated into our daily lives.
Can Fashion Trends Be Predicted?
My thoughts? It is unlikely to predict trends!
Keyword, unlikely, as that doesn’t mean impossible. Hear me out.
It’s the year 2024, and we’re now in the era of the Mob Wife aesthetics. Thank you, TikTok. Before then, it was the Clean Girl aesthetics and the Quiet Luxury era. Suffice to say that these annual trends are polar opposites of each other, making me question the very essence of them, and how early career professionals are navigating keeping up with them, especially with the cost-of-living crisis.
Ice Cream and Neon Dreams
When the year began, I saw a Vogue Business report on the menswear trends that’ll take 2024. Amongst many others, it mentioned that menswear will ‘unalive’ quiet luxury, and that the grandpa-core aesthetics would become a thing. I also saw that of the nine fashion trends forecast by Real Simple—a 2000’s platform published by the longstanding Dotdash Meredith—it was noted that quiet luxury would be everywhere in 2024. Now, that’s a little conflicting, wouldn’t you agree?
In January 2023, for example, I read a piece on Business Insider. It stated that pink would become increasingly popular. It cited that a reason would be due to the ‘Barbie’ film. As such, a few months before the release month in July, the world ran out of pink.