- The StylePen Memoir
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- Entrepreneurship
Entrepreneurship
The New Retail Playbook: How Fashion and Beauty Brands Can Win in a Multi-channel World
Dior, Gucci, and Burberry are a few of the legacy brands that are investing very aggressively to cop the opportunities that come with multichannel retail, further hammering on how DTC, digital, or brick-and-mortar alone no longer appeals to the larger crop of consumers—but a perfect balance of all.
See it, Feel it, Live it: The Rise and Rise of Experience-first Marketing
The concept of an experience which dominated within the fashion and beauty ecosystem in the past few years has become even more popular amongst consumers, as they continue to grow wary of superficial digital-only marketing stunts. The larger crop of consumers want an immersive experience, prompting traditional marketing to take the backburner.
Selling Smarter: How Data is Rewriting the Rules of Brand Marketing
Big data, algorithms and analytics have found themselves at the forefront of consumer spending and reach, with fashion and beauty brands selfishly tapping into their potential to market products and pursue newer audiences. This has also created a concerning reaction from a small but rapidly growing, active and vocal audience on how their data is being used.
Beyond the Launch: Remodelling How Fashion and Beauty Startups can Thrive
Although the fashion and beauty landscape continues to accumulate numbers, there are waves of a plummeting economy across sectors, with luxury household names bearing the brunt, and indications of young startups seeking strategies to keep safe from an industry rife with economic mishaps.
The Standout Blueprint: How Brands Cut Through the Noise
Young brands are learning from legacy brands that in order to pivot and navigate the now bottlenecked fashion and beauty landscape, they need to put distinct strategies that provides a somewhat personal but direct relationship with their consumers, in place.