The StylePen Memoir
A bi-weekly newsletter for early career fashion professionals and young executives seeking helpful guides in navigating the industry.
Archive
What Are Hero Products, and Why Do You Need One as a Designer?
“Hero products [are] a way to focus on the most essential products in the consumer’s wardrobe. It’s about intentionality in each product, that we’re building from the core of what matters the most to the consumer. It’s a relentless pursuit of the best, most relevant, most used products.” CEO of PVH Corp., Stefan Larsson.
Why We Should Revisit the Essence of Fashion Trends.
Trends have been an ongoing occurrence in the fashion industry, so much so, that a good number of report companies have been built from it. Even designers and other fashion professionals have become very heavily reliant on it. Today's long-form newsletter is a look into the intricacies of it, and why it has never been an all-round overview of the general global fashion market.
Everything You Need To Know About Fashion Branding + How To Build One
Fashion branding is a comprehensive strategy and process through which brands create and communicate their distinct identity, values, and image to consumers. It is the development of a unique brand personality or a cohesive narrative that sets them apart in the competitive fashion landscape.
