The StylePen Memoir
A weekly newsletter for early career fashion professionals and young executives seeking helpful guides in navigating the industry.
Archive
The New Retail Playbook: How Fashion and Beauty Brands Can Win in a Multi-channel World
Dior, Gucci, and Burberry are a few of the legacy brands that are investing very aggressively to cop the opportunities that come with multichannel retail, further hammering on how DTC, digital, or brick-and-mortar alone no longer appeals to the larger crop of consumers—but a perfect balance of all.
See it, Feel it, Live it: The Rise and Rise of Experience-first Marketing
The concept of an experience which dominated within the fashion and beauty ecosystem in the past few years has become even more popular amongst consumers, as they continue to grow wary of superficial digital-only marketing stunts. The larger crop of consumers want an immersive experience, prompting traditional marketing to take the backburner.
Selling Smarter: How Data is Rewriting the Rules of Brand Marketing
Big data, algorithms and analytics have found themselves at the forefront of consumer spending and reach, with fashion and beauty brands selfishly tapping into their potential to market products and pursue newer audiences. This has also created a concerning reaction from a small but rapidly growing, active and vocal audience on how their data is being used.
Beyond the Launch: Remodelling How Fashion and Beauty Startups can Thrive
Although the fashion and beauty landscape continues to accumulate numbers, there are waves of a plummeting economy across sectors, with luxury household names bearing the brunt, and indications of young startups seeking strategies to keep safe from an industry rife with economic mishaps.
The Standout Blueprint: How Brands Cut Through the Noise
Young brands are learning from legacy brands that in order to pivot and navigate the now bottlenecked fashion and beauty landscape, they need to put distinct strategies that provides a somewhat personal but direct relationship with their consumers, in place.
What Are Hero Products, and Why Do You Need One as a Designer?
“Hero products [are] a way to focus on the most essential products in the consumer’s wardrobe. It’s about intentionality in each product, that we’re building from the core of what matters the most to the consumer. It’s a relentless pursuit of the best, most relevant, most used products.” CEO of PVH Corp., Stefan Larsson.
Why We Should Revisit the Essence of Fashion Trends.
Trends have been an ongoing occurrence in the fashion industry, so much so, that a good number of report companies have been built from it. Even designers and other fashion professionals have become very heavily reliant on it. Today's long-form newsletter is a look into the intricacies of it, and why it has never been an all-round overview of the general global fashion market.
Everything You Need To Know About Fashion Branding + How To Build One
Fashion branding is a comprehensive strategy and process through which brands create and communicate their distinct identity, values, and image to consumers. It is the development of a unique brand personality or a cohesive narrative that sets them apart in the competitive fashion landscape.
